The Magic of the Keg

Today I want to pause and share how magical the keg is. I’m not talking about the way it can keep beer isolated from light and air. I’m not talking about how this translates into a fresher beer longer. I’m not talking about how it really is the...

23 Ways to Sell more Beer with QR Codes

QR codes really are one of the most versatile innovations since the internet. Ok well maybe that’s a slight exaggeration, but it amazes me how little they are used for helping a customer do something valuable. That’s right, as you know your brewery...

WHY did I leave my job to start DashBrew?

People have asked me why I left a fairly long, lucrative career at Microsoft to pursue a “risky” endeavor of launching DashBrew and KegMetrics.  I will try to explain it best I can but honestly if you don’t have a desire to do something similar you may not fully...

Keg Tracking is Pointless; Keg Management is Critical

There’s been a little bit of talk recently about Keg Tracking. In particular I just read a post from another company about how breweries are faced with either spending a lot of money on RFID equipment and setup training or spending a lot of time scanning for...

Inventory Challenges-Primary Challenges Reported by Craft Breweries

[craft brewing industry report excerpt] Primary Challenges Reported by Craft Breweries Of the Primary Challenges reported, the respondents identified issues in three main areas: Inventory, Process, and Keg Management. Inventory Challenges Inventory Challenges are...